With nearly 100 car parts suppliers supplying tens of thousands to hundreds of thousands of parts, in the case of well-known car brands, and which sometimes differ in prices by small margins, managing sales prices became a titanic task, which often resulted in prices adapting too slowly, with OR items were sold too cheap OR were offered too expensive and left by buyers who bought it cheaper elsewhere at a small margin.

An automation that quickly processes both supplier prices and regional market prices became a requirement.